Meet The Coach

My Background

Hi 👋 I'm Madi Roberts

My endurance roots run deep, beginning at age 7 in the Australian Surf Life Saving scene. By age 11, I had transitioned into competitive cross-country, eventually reaching the national level throughout high school. I discovered triathlon at 13, and that passion propelled me onto the global stage. I have had the honour of representing Australia at four Triathlon World Championships, securing three podium finishes—including a Gold Medal in 2017. I have also claimed three 70.3 Ironman titles across Australia and New Zealand.

While these results are a proud part of my history, it is the process that drives me. I love endurance sport, and my mission is to help you achieve your goals by applying the lessons I’ve gathered from years of elite-level training and racing.

My Coaching Philosophy

My coaching is built on a feel-based approach. I believe that true performance comes from being in tune with your body, rather than fixating on the metrics on your watch. At Raw Endurance Co, we train with purpose, focusing on the "raw" elements of performance—intuition, consistency, and sustainable growth—to help you perform at your peak.

I know firsthand that chasing perfect numbers can easily become a source of stress rather than a tool for growth. I realised that the secret to long-term success isn't just grinding harder; it’s about doing your absolute best while taking the time to celebrate how far you have come. I believe that this sport is a privilege, and training should bring genuine joy and passion to your life. If the journey ever stops being enjoyable, it is time to step back, stay loose, and reconnect with your purpose.

Work With Me

My training programs are created with deep thought, drawing on years of high-level competitive experience. This is what sets my coaching apart from generic, automated plans: every session is designed by someone who has lived the journey and understands the balance between chasing your best and enjoying the sport.

Browse the training program catalogue to find the best plan to match your current goals and let’s get started!